Case Study of IKEA: Growth Of A Global Retail Giant

ikea bbc news

If you haven’t heard of Ikea, you’re probably living under a rock.  Ikea, the Swedish furniture company, is a household name. Its helps design and sell ready to assemble furniture, home accessories and more. Founded by Ingvar Kamprad in 1943, he had the roots of a furniture dealer. Grown from local Swedish soil, he spent years occupying the local market …