Doing a website overhaul or a completely new one can be time-consuming but worthwhile. Your website is usually the first place your customer will visit and can leave an everlasting impression of your business.
This is why when you do it, do it properly. Not only should it be easily navigatable but also designed to modern UI standards and device agnostic.
To make your life easier, we’ve gathered the 5 essential questions you should be asking when designing or updating your website.
- Who is my target market?
Your target market will usually determine the content of your website. Tailoring to the wants and needs of your desired customer is the basic principle of any website but can be overlooked at times. Many times, businesses may opt for an attractive and slick website but depending on your product, this may not be what your customer cares about.
By determining who your target market is, you are able to figure out how to exactly position your website for the right person looking at your website.
2. What is my goal of the website?
Every landing page can be built differently but the homepage is arguably the most important one. Usually, your goal is to get them navigating to another part of your page, either to drive awareness, lead generation or even ultimately a sale.
Figuring out the goal of your website and how it will aid your business will create the set up for your home page and ultimately your entire site.
Here is a list that you can start off with:
- Get more leads, quotes or inquiries?
- Brand awareness
- Collect emails
- Social Media interaction
- Comment interaction
3. How are they going to navigate the website?
This one sounds obvious but can be overlooked. Many websites do not think of this and layer 100 tabs into the navigation menu in hopes the audience will find the correct material. But this is not how a successful website will operate.
Understanding what customers will click on and what they want is important. Utilizing tools like heat maps are essential in understanding the behavior and then tailoring the correct path to your end goal. Many B2B businesses fail in this particular area whilst a large number of e-commerce companies do this successfully, tailoring and personalizing each customer journey.
4. What features do you want on your website?
By having a good understanding of what goals are for your website can directly help with what features it needs. Remember however not to overload on features but rather have what is essential to reach our goal.
Here is a list below that could assist in what your website needs:
- Shopping carts – does it need e-commerce integration?
- Email leads, collection?
- Exit widgets?
- Blog Feed?
- Photo or video galleries?
- Mobile responsive (should always be agnostic)?
- Menu options?
- And more
5. Do you have brand guidelines or a style guide to follow?
Even if you’re a new business, having a basic understanding of what your website’s branding is quite important in the long run. Your website is usually the first place someone will land on so keeping your branding consistent is necessary. This means choosing a set palette of colors as well as a style guide and typography. Although many businesses may eventually change this, it should still not be overlooked!
It is important to note that different colors can convey different messages and meaning so understanding what the goal of your business is important in figuring out the branding.
Although not specifically to do with web design, many businesses especially new ones tend to forget about this. It doesn’t matter how pretty or well designed it is if your website is not legally compliant with current laws. This means updating the website to be compliance ALL ACROSS the world. Even if your website is intended for a local market, it can still be accessed by anyone globally so making sure your website is to regulations is essential especially if you’re accessing and taking user information such as private confidential information.