8 Ways How To Optimize Video Marketing for Your Business

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Businesses are engaging in more and more and more video marketing strategies. With everybody online all the time, video has been more critical than ever for marketing and collaboration. Video is used as a marketing tool by 60% of businesses. Most web traffic also consists of multimedia content than all-text content. It’s because videos are easily consumable for this on-the-go …

How You Should Approach SEO Content Writing in 2021 and Beyond

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Over the last couple of years, we have seen a remarkable interest and growth in content investment as a digital marketing strategy. Of course, content isn’t a new idea, and it existed in many forms way before SEO was even born. However, the rise of content marketing in the digital world can be linked to the Google Panda rollout. Furthermore, Hummingbird, machine …

5 Amazing UI/UX Design Trends in 2021

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Your SEO will be unsuccessful if your website’s User Design Interface (UI) and User Experience (UX) are inadequate. Nobody will find you on the internet, and if your website is not discoverable, it will fail. With approximately 200 algorithm variables that a search engine can index to assess a website’s SEO score, UI and UX are crucial indicators. Thus, UI …

Why Marketing Automation Is Essential For Proper Digital Marketing

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GUEST POST By PeppyBiz One of the important success factors of any business is efficient marketing. The marketing team must stay up-to-date with the current trends in the market. One of the most popular trends is the use of marketing automation software. Nowadays, almost all successful organizations use marketing automation tools to simplify the marketing team’s job significantly. This blog …

How To Become A Good UX/UI Designer

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A good UX/UI designer is increasingly in demand these days, together with the rise of digital marketing. Boosting your content marketing and SEO campaign is not enough to deliver profitable results for your business online. Customer satisfaction is critical, and UX/UI design perfectly executed contributes to that. UI or UX design is not just applicable to websites and web apps …

Why UX Design Matters In 2021

User Experience or UX trends in design are crucial as we enter 2021 because it can elevate your digital marketing efforts by providing meaningful consumer experiences to your users. UX is the general experience of your users with your product or service. The core of all marketing is the consumers, so investing in SEO should not just be about paid …

How To Balance Your SEO and User Experience In Web Design

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Your website design is the first impression your visitors have on your online business.  So if you are trying to create your online presence, you should have some of these points in mind in building a better website, so your visitors have a good user experience.  Today we are going to discuss some crucial points to build your website with …

Best Practices for UX Design Process

UX Design

UX or User Experience design is trending these days. It is crucial expertise, especially since most products and businesses are now moving online. Whether digital or physical, if a product is hard to use, you cannot pin the user for not getting it.  The bulk of the responsibility falls on the UX designer to ensure that the product is accessible, usable, …

Web Designs Trends of 2020 to Look For

At a time when push alerts and never-ending browser windows continue to fight for our interest, it may come as a shock that web design would be all about perception and user-friendliness. Today’s websites need to communicate their messages even more specifically, to stand out. Web design is responsible for nearly 95 percent of visitors’ first impression of your business, …