Web Design Trends Dominating 2021

Design trends are often shaped by global themes and occurrences. You can bet your shorts on a global pandemic having a major impact on the way web-designers approach their craft. The remote, stay at home reality web designers have been facing has forced them to dig deep.  Thankfully, many have been able to continue producing awesome websites. However, even when …

5 Design and Content Elements to Lessen Website Bounce Rate

Did you know your website bounce rate can determine your Google search rank? Are you looking to increase your unique visitors while losing fewer potential customers? Many people on the internet bounce from one page to the next, never finding the right engaging content or attractive design. Your bounce rate tells the web how intriguing your website is to the …

Making Your Website Design Work For Your SEO Marketing

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Although web design combines the programming and graphic design disciplines, it’s not just a task for developers. So, in order to get the best out of your website, you need to get the best digital marketers involved from the beginning. For instance, in the light of the global pandemic that’s ongoing, many edtech companies and related sectors reached out to …

10 Free Marketing Tools You Can Use To Help Launch and Grow Your Startup

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Everyone loves free stuff.  For businesses, especially startups, keeping costs to a minimum is important for your cash flow. This has been essential during the pandemic, where we are still adjusting to the current economic environments.  Although some costs may be inevitable, there are great tools out there that you can leverage in a free capacity for however long.  A …

8 Ways How To Optimize Video Marketing for Your Business

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Businesses are engaging in more and more and more video marketing strategies. With everybody online all the time, video has been more critical than ever for marketing and collaboration. Video is used as a marketing tool by 60% of businesses. Most web traffic also consists of multimedia content than all-text content. It’s because videos are easily consumable for this on-the-go …

How You Should Approach SEO Content Writing in 2021 and Beyond

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Over the last couple of years, we have seen a remarkable interest and growth in content investment as a digital marketing strategy. Of course, content isn’t a new idea, and it existed in many forms way before SEO was even born. However, the rise of content marketing in the digital world can be linked to the Google Panda rollout. Furthermore, Hummingbird, machine …

5 Amazing UI/UX Design Trends in 2021

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Your SEO will be unsuccessful if your website’s User Design Interface (UI) and User Experience (UX) are inadequate. Nobody will find you on the internet, and if your website is not discoverable, it will fail. With approximately 200 algorithm variables that a search engine can index to assess a website’s SEO score, UI and UX are crucial indicators. Thus, UI …

Why Marketing Automation Is Essential For Proper Digital Marketing

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GUEST POST By PeppyBiz One of the important success factors of any business is efficient marketing. The marketing team must stay up-to-date with the current trends in the market. One of the most popular trends is the use of marketing automation software. Nowadays, almost all successful organizations use marketing automation tools to simplify the marketing team’s job significantly. This blog …

How To Become A Good UX/UI Designer

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A good UX/UI designer is increasingly in demand these days, together with the rise of digital marketing. Boosting your content marketing and SEO campaign is not enough to deliver profitable results for your business online. Customer satisfaction is critical, and UX/UI design perfectly executed contributes to that. UI or UX design is not just applicable to websites and web apps …

Why UX Design Matters In 2021

User Experience or UX trends in design are crucial as we enter 2021 because it can elevate your digital marketing efforts by providing meaningful consumer experiences to your users. UX is the general experience of your users with your product or service. The core of all marketing is the consumers, so investing in SEO should not just be about paid …