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5 Major Marketing Trends To Look Out For In 2021

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2020 is almost around the corner (can you believe it?) and there are some exciting developments and changes in the world of marketing. If you look back on how marketing has developed, the progress of it from simple advertising to what it is today is pretty amazing. But with technology developments as well as perception changes around the marketing ecosystem …

The Rise And Growth of Voice AI and Search

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Voice AI has seen incredible growth over the last few years. To define what “voice” is, there are many definitions and interpretations. The origins come from the sounds humans have spoken and communicated with. In regards to this article, it is how people search for information with their voice through digital means such as through our mobile devices or voice …

The Growth Of Marvel: From Bankruptcy to Billions

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From your X-Men series all the way to the recent announcements of Shang-Chi, it’s no argument that Marvel has become a household name for all superhero-related films. With endless movies and tv shows been released around the Marvel Universe, it would be hard to believe that Marvel at one point was bankrupt.  But in 1996, Marvel did indeed file for …

How Slack grew from $0 to $17 Billion in 5 years – Slack’s History

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Slack’s growth story has been nothing short of amazing – let’s take a look at Slack’s history.   If you’ve been living under a rock, in short, Slack is a collaboration hub where team members can communicate and work together using groups, private channels and a live chat system. Slack is actually an acronym for “Searchable Log of All Conversation …

Another 5 Growth Case Studies and Key Takeaways

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Growth is always an interesting topic to talk about.   Since my last article, I’ve gotten a lot more interest in this area so I decided to do another 5 growth case studies. This time I want to go through case studies that range from tweaking one tiny thing (“growth hacking”) to complete full-fledged strategies involving years of planning and …

5 Ways To Grow Your Startup To Its First 100 Users

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You’ve just set up your startup or maybe you have an idea. You’re sitting there and the money’s going to start rolling in right? Unfortunately, a business doesn’t sell itself.  Getting your initial users or sign-ups is the first step towards finding product market fit as well as your future customers. Especially if you want to test an idea or …

Write For Us

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We are always looking for new content creators to write and promote to our blog.  As we are fairly new, we want to build a journey with our initial creators and give them the flexibility to write from all topics related to what yought does.  This includes: Marketing User Experience Design Growth Startups and Tech Anything else that fits! Of …

5 Questions To Check If Your Website Is Up To Scratch

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Your website is usually the first place your customer will visit and can leave an everlasting impression of your business. Not only should it be designed to normal UI standards, but also device agnostic. However, this should not be the only focus.  Too many times this becomes the only thing that is looked at when other things such as relevant …

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5 Case Studies of Successful Marketing Strategies

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Marketing has been around for centuries and has evolved through the ages from trade to tech.  Often enough, businesses can see marketing as a second priority and opt to invest their money in growing their sales team, IT or the operations of the business.  But there are great examples of companies who have built their business through solid marketing strategies …

5 Growth Strategy Case Studies and Key Takeaways

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It’s always challenging to grow a company from scratch or to the next level. Hence the whole concept of growth was coined by Sean Ellis in 2010 and has ever since stuck around to be a familiar word in the industry especially in the startup world. Sticking to the basic concept of growth, growth hacking is essentially a process that …