What Happens To Startups in a Recession?

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For all our marketing, tech and side hustle videos – check it out here. For all our exclusive marketing and tech content – join our substack here I wrote this article with the help of Copy.AI – try it here. From angel investing, VC funds and default-dead startups The tech world, especially startups, have enjoyed a bull run in the …

Web Design Trends Dominating 2021

Design trends are often shaped by global themes and occurrences. You can bet your shorts on a global pandemic having a major impact on the way web-designers approach their craft. The remote, stay at home reality web designers have been facing has forced them to dig deep.  Thankfully, many have been able to continue producing awesome websites. However, even when …

5 Design and Content Elements to Lessen Website Bounce Rate

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Did you know your website bounce rate can determine your Google search rank? Are you looking to increase your unique visitors while losing fewer potential customers? Many people on the internet bounce from one page to the next, never finding the right engaging content or attractive design. Your bounce rate tells the web how intriguing your website is to the …

Making Your Website Design Work For Your SEO Marketing

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Although web design combines the programming and graphic design disciplines, it’s not just a task for developers. So, in order to get the best out of your website, you need to get the best digital marketers involved from the beginning. For instance, in the light of the global pandemic that’s ongoing, many edtech companies and related sectors reached out to …

10 Free Marketing Tools You Can Use To Help Launch and Grow Your Startup

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Everyone loves free stuff.  For businesses, especially startups, keeping costs to a minimum is important for your cash flow. This has been essential during the pandemic, where we are still adjusting to the current economic environments.  Although some costs may be inevitable, there are great tools out there that you can leverage in a free capacity for however long.  A …

8 Ways How To Optimize Video Marketing for Your Business

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Businesses are engaging in more and more and more video marketing strategies. With everybody online all the time, video has been more critical than ever for marketing and collaboration. Video is used as a marketing tool by 60% of businesses. Most web traffic also consists of multimedia content than all-text content. It’s because videos are easily consumable for this on-the-go …

Here Are 35+ Survey Questions To Ask For Your Business or Startup

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How well do you know or understand your users?   Usually, there are great tools out there to observe interactions with your business, but one of the most important things to remember is dialogue directly from your users is the most important feedback you can get.  Simple feedback that could help with new features, UI, or even a bug could …

Getting Over Your Fear Of Blogging

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Many of my friends have approached me recently with loads of questions around blogging. With the COVID-19 situation, many have been locked down in their home with much more time on their hands. In my opinion, blogging is much easier to handle than publishing longer-form content like a book. Even with all the curiosity, the number one reason I see …

Here is How the Tech Giants Are Handling the COVID-19 Situation

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Technology has grown at an exponential rate. With the recent pandemic, the power of staying connected and remote working has shown its promise, with many companies being able to operate at full capacity even during the lockdowns. Some of the biggest tech giants are leading this charge, with many of them not only giving their own employees time off and …

A Recap of 7 Startups That IPOed In 2020

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2019 saw a bunch of IPOs in the tech world. These included Lyft, Zoom, Slack and many more giants. For many, IPOing is one way of successfully ‘exiting’ in the world of startups. Many startups IPO as early within their Series C rounds whilst others into their late venture rounds. Not only do VCs and investors get returns for their …