Here Are 35+ Survey Questions To Ask For Your Business or Startup

photo of someone clicking on survey

How well do you know or understand your users?


Usually, there are great tools out there to observe interactions with your business, but one of the most important things to remember is dialogue directly from your users is the most important feedback you can get. 

Simple feedback that could help with new features, UI, or even a bug could save your business thousands or millions of dollars (depending on how big your business is, of course). 

In this article, we look at some of the best questions you should ask your customers, so you don’t miss out on any insights. Of course, if you need to create a survey or form, you can make an all-access free account here using Yought

Table of contents: 

What makes a good question?

So before we get into a list of questions, it’s essential to understand what is a good question. One of the most important things to understand is that questions need to be:

  • Unbias
  • Critical and focused on a goal or metric in mind
  • Not misleading or cause misunderstandings

If you fail to follow any of the facts above, you risk creating skewed and incorrect data. 

Some good questions to ask

Because there are many different types of questions to ask, we varied the questions. Some of these are generic enough to be altered, but we wanted to help provide some examples of questions you could ask your users. 

As a note, you can always leave questions open-ended, but sometimes it’s better to attach a scale (1 to 10) or a simple multiple-choice selection (Yes or No, etc.). Additionally, if you’re using a scale, make sure to define what 1 and 10 means (e.g., ‘1’ for ‘Poor’, 10 for ‘Amazing’). 

Here is a survey question list: 

Basic demographic: 

  1. What is your name?
  2. What is your age?
  3. What is your gender?
  4. Which state do you live in?
  5. Which country do you live in?
  6. What company do you work for?
  7. What industry do you work for?
  8. What is the total number of employees in your company?
  9. What best describes your role?

Product Questions: 

  1. What products or features would you want to see in the future?
  2. If you could change one feature in our product, what would that be?
  3. On a scale of 1 to 10, what would you rate our product? 
  4. Would you recommend our product to someone else? 
  5. What’s one feature missing from the product?
  6. If you could no longer use our product, what would be the one thing you missed the most?
  7. Do you currently use another similar product? If so, what is it?
  8. What other options did you consider before purchasing the product?
  9. What other products would you like to see?
  10. If you did not upgrade/purchase, what stopped you from doing so?
  11. Is there anything preventing you from purchasing at this point?

Customer Queries:

  1. Does this solve your issue?
  2. What do you think of this suggestion on a scale of 1 to 10?
  3. How would you rate our customer service on a scale of 1 to 10?
  4. Did you find what you were looking for today?
  5. What other information would you like to see on the page?
  6. How satisfied are you with our support?
  7. How would you rate our support on a scale of 1 to 10?

Content Queries:

  1. What is one thing you’d like to see more on our website?
  2. What topic would you like to see next? 
  3. Was this article useful?
  4. Did this article solve your issue?
  5. Is there anything that we could do to make this page more useful?
  6. On a scale of 1 to 10, would you recommend us to someone with similar interests?

Follow up queries: 

  1. Is there anything else we can help you with today?
  2. What is the most urgent matter you need help with?
  3. What is the main reason you visited our website today? 


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