How To Balance Your SEO and User Experience In Web Design

how to balance your SEO

Your website design is the first impression your visitors have on your online business. 

So if you are trying to create your online presence, you should have some of these points in mind in building a better website, so your visitors have a good user experience. 

Today we are going to discuss some crucial points to build your website with brand identity.

If you are new to this and don’t know where to start and you’re using WordPress, I suggest you download a free theme relates to your business from a marketplace like Webibazaar Templates, ThemeForest, etc.

Choosing a theme that doesn’t need much editing, and if you’re working on something like e-commerce, you can practically start uploading your products in categories and subcategories. 

Let’s take a look at how user experience and SEO can affect a website’s experience. 

What is User Experience?

The term user experience refers to the way visitors navigate, interact, and use a website. User experience helps visitors find what they need in less time. 

Let dive into some statistics of user experience you should not ignore

  • 75% of visitors who don’t like what they find will go back and try to find another site.
  • 81% of people search for products or services online before buying.
  • 75% of publishers say well-optimized mobile content will boost user engagement.
  • 62% of customers use mobile to make purchase decisions.
  • 2 of 3 mobile customers are looking to make a purchase on the same day.
  • Videos help persuade 72% of people to buy a product or service.
  • Emails with social sharing buttons increased click-through rates by 150%.
  • 77% of mobile searches happen at home or work even when there is a computer nearby.
  • 80% of visitors enjoy reading relevant content from company blogs.
  • 70% of visitors learn about a company through their blogs rather than ads.

What is SEO?

SEO(Search Engine Optimization) is the process of improving your website’s quality and quantity of contents, which helps you drive more traffic to your website organically from search engines.

How to Balance both Things so you can Create the Perfect Website?

Here are some points I’ll share with you to improve your user and website experience. 

Speed Up Your Page Loading Time

Your website should load fast to give visitors a great user experience. According to research, if your website doesn’t load in 3 seconds, most of your visitors are going to bounce off the site. 

Secure Your Site Using an SSL Certificate

For creating your branded website, you need to use an SSL certificate (HTTPS instead of HTTP) because 80% of visitors will go back if they see your website is not secure. 

Mobile-friendly Design 

When you are creating a website, make sure you have a great mobile-friendly user experience. 

Nowadays, most visitors are using mobile phones for shopping, movie tickets, or any services.

So choosing a service for your website is essential. It needs to look perfect when opened from mobile, tablets, computers.


The URL of the page trail follows the title tag; this provides an additional signal to visitors who are searching for the relevance of the results. If the URL doesn’t provide value or matches the searcher’s intention, they may choose to disregard your website as a viable option.

Image Compression

You can upload HD images of your products, but if you upload it in full size, it takes time to load your website, which visitors don’t like. You can solve this issue by using an image compressing tool that allows you to reduce image size without losing image quality.

Build Easy to Use Design 

Your design needs to look good and valuable according to your business. If your visitor visits an e-commerce site, they should expect a well-designed layout where products are easily found. Usually, you can use something like eCommerce Themes or a website builder like Shopify to help build sites that are focused on e-commerce. 

You must also add your contact information on your homepage, so if any of your visitors have any questions regarding your products, they can easily contact you and get answers. 

Include Heading Tags On All Page

You need to use heading (H1, H2, H3) to display your content not only for SEO reasons but also for presentation. Using these appropriately will allow your website to stand out from other sites. 

Use Plugins/Modules That Helps You Ease Your Work

If you are operating your website yourself and don’t have much knowledge of coding, you don’t want to hire a professional for it. 

If you’re using a tool like WordPress, you can use plugins or modules to help make your work easier or use a website builder like Webflow. 

Write Blogs that are SEO Optimized and can Help You Rank in Search Engine

Writing blogs for your products or services that you offer is essential because if people want to buy something, they will first do a google search on it. 

So if you target keywords that have high traffic volume to your blogs, then you might get a chance to rank top in an organic way. Generally, Organic Traffic is the best traffic to grow your conversion.

Allow Visitors to Sort Products

Always allows users to find their favorite products by sorting them with the brand name, price, color, size, etc., so they can find what they want easily. 

Author BIO 

Nikunj Radadiya is a Content Writer at Webibazaar Templates. He aims to help provide high-quality content and is dedicated and passionate about content writing.


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