Marketing and Growth people are constantly looking for new ways to execute new campaigns for their business. When one campaign ends, the next idea pops up and a completely new planning cycle takes place. But what we’ve noticed is that not many evaluate their campaigns properly after completion.   And no, evaluating is not looking at how many leads you …

The true value of a survey is to uncover accurate information of the participant based on their sentiments. Because of this, it’s important to have your questions accurately reflect that rather than containing a bias response. If worded wrongly, your participant may be giving you false or even inaccurate information which leads to poor data collection. Every marketer, UX designer, …