Why Marketing Automation Is Essential For Proper Digital Marketing



One of the important success factors of any business is efficient marketing. The marketing team must stay up-to-date with the current trends in the market. One of the most popular trends is the use of marketing automation software. Nowadays, almost all successful organizations use marketing automation tools to simplify the marketing team’s job significantly.

This blog will discuss how automation and different marketing tools help you achieve your digital marketing goals.

A summary of digital marketing and marketing automation

Electronic devices such as computers, tablets, and mobile phones, have simplified our life. Likewise, in this analogy, digital marketing is resorting to these devices to perform marketing operations. With the use of digital marketing, you can streamline and quicken your workflow.

The following are some digital marketing functions that prove beneficial to businesses:

  1. Email marketing.
  2. Social media marketing.
  3. Website visitor tracking.
  4. A centralized marketing database.

With the use of digital marketing, outbound marketing has come to be a thing of the past. Companies now focus on targeted marketing techniques to increase their ROI.

Whereas marketing automation is all about making those electronic devices work for you. Automation has revolutionized the way we do marketing. Manual marketing cannot provide personalized content for each customer, but an automation tool can seamlessly do it seamlessly. It makes time for your marketing team to focus on rather important tasks. They save money, time, and other resources, making it one of the popular marketing tools.

Marketing automation – The future of digital marketing

There are many reasons why organizations use automation tools these days. But, we can assure you that automation is the future of digital marketing. Here are some of the reasons why marketing automation will bring a new future to digital marketing. 

1. Social media marketing:

We all know how important social media is to us in our daily life. Have you ever come across an advert for the product you looked up on the internet? If so, you have witnessed an automation tool at play. Most websites receive general information about all their visitors, which supplies them with enough information to perceive you as a potential lead.

Most marketing automation software comes with a social media marketing tool specializing in creating and deploying marketing strategies on social media. And the impressive thing is, the automation tool suggests the opportune time to post each marketing content.

One thing is for sure; social media is not going away any time soon. And people an ample amount of their time on social media. So, what is the best way to gain potential customers than social media marketing?

2. Email marketing:

Email is one of the first forms of electronic communication to exist. Even after the advent of many advanced chat methods, email remains the formal communication channel. Undoubtedly, it will remain in that position for a long time to come.

By the use of broadcast emails, businesses used to reach customers. With email automation, you can send personalized emails to all your customers, and your marketing team does not even have to click the send button. The marketing software automatically releases emails based on the workflow. Email automation is a tool that comes with every marketing software. 

With automation tools, you can effectively track and monitor your email automation strategy and easily optimize your email marketing strategy by referring to the reports created by the software. The software can also send promotional emails that are usually triggered by a website visitor’s activity.

3. Event marketing:

We have all received emails and promotional messages from brands on special days of the year. Do not feel sorry for the people working on Christmas Eve to send these messages because marketing automation software sends these timely promotional messages. The marketing team creates an event management workflow to deliver these messages, and the automation tools take care of the rest of the process.

User information such as birthdays provides excellent opportunities to promote products. Event marketing tools also suggest the appropriate time for campaigns, surveys etc. You can gain insights from these events and use them in your future marketing strategies.

You can automate the notification email using the email automation tools. To wrap up, all you have to do is create a workflow and let the software handle the implementation of your strategies.

4. Automated reports:

Reports play an important role in your strategy optimization process. Without detailed reports, you will have no idea what you want to change. However, the manual report creation process is long and time-consuming.

You guessed it right. Marketing automation software has tools for creating reports too. With instant reports, you save a lot of time and gain in-depth statistics and analytics. You never have to worry about error-prone manual reports when you can create efficient automated reports.

Other tools

The following are some popular automation tools found in every marketing software:

  1. Pre-built automation workflows.
  2. Automatic customer segmentation.
  3. Automatic product recommendation.
  4. Email autoresponders.
  5. Obtain real-time statistics.
  6. A/B testing.
  7. Heatmap tool- to know how users engage with your email.


Automation is one of the best technological innovations that revolutionize every industry and every sector of a business. Likewise, marketing automation has transformed the way the marketing team approaches prospects. So it is safe to say that automation is the future of digital marketing. It will help your organization perform better in the future and gain access to the marketing automation knowledge base here.

Guest Blog by PeppyBiz

Author Bio: sara.w@notifyvisitors.com

Sara Williams peppybiz
Sara Williams
Sara is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.

PeppyBiz is one of the leading organizations that serve business solutions of all kinds. Our marketing automation software offers you world-class features at an affordable rate. Our experts have integrated AI and machine learning algorithms within every solution we provide.

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